Landing Page for an XR Studio

Project Overview

Client
Creature Studio, an XR (AR/VR/MR) creative agency

Goal
Build a bold, immersive, scroll-driven landing page that reflects their playful, futuristic identity

Audience
Brands, agencies, and organizations exploring immersive tech experiences

Role
Art Direction & Visual Design

Hero

A hero that is clean as well as communicates the bold and beautiful world of XR.

Services

A balance of simple, clean and interactive section.

The Why and the Work

Shedding light on the purpose, isolated enough to stand out, subtle enough to blend in.
The most prominent section being case studies.

The Clientele and Industries

World class clients needs some showing off, the blob is the studio's being is part of a whole made of multiple industries they work in.

Footer

Simple, impactful, to the point footer.

Complete walk-through

The vision was to tell a story that communicated the XR magic, the bold brand identity of Creature Studios while making sure the marketing/sales funnel is getting filled.

The messy, the ugly the beautiful.

Behind the scenes, trusting the process and making healthy compromises.

Challenge

• Balance playfulness with professionalism

• Make interactions purposeful, not gimmicky-Ensure mobile responsiveness without losing magic

• Coming to a middle ground with design vision and current possible resources.

Solution

• A playful, dynamic feature that moves as the user scrolls, guiding them through the site, adding engagement without distraction.

• Full-screen images and strong typography that reflect the agency’s creative energy. Simple layouts keep the focus on content.

• Fast loading times, responsive design, and clear navigation for seamless use across devices.

SEO Growth

• Gained backlinks from press + partners

• Improved ranking for keywords like “immersive XR studio,” “AR filter agency,” etc

• Increased site visits during key events (Oct 2022, May & Oct 2024)